At the MTN media innovation program 2025 (MIP), the African telecom giant partnered with Google to deliver extensive trainings and insights to media organizations on how to effectively integrate Google tools such as: Gemini, Google trends, notebook LM in performing their daily work tasks and scaling up Google Ad revenues.
The MTN MIP in partnership with pan Atlantic university is a part of the telecom company’s humanitarian initiative of giving back to the community. Across developing countries in Africa– particularly Nigeria the role of media is even more critical, for there’re larger audience to deliver information to-hence the need for the 6 month long innovative program which is designed to empower media practitioners and drive innovation that will potentially sustain the much needed sustainability in the media sector.
Standing at the front edge of an auditorium–packed with representatives from prominent media organizations across Nigeria at the School of Media and Communication, Pan-Atlantic University; Mrs. Onyinyechi Eze, Google Strategic Partner Manager for Sub-Saharan Africa– recommended some Google tools that will help in scaling up revenue in their respective media organizations while speaking on the topic: ‘Revenue models: Building a tech stack and optimizing Ad revenue’.
She explained that Google has made these innovations specifically to help media organizations carry out day-to-day cost effective operations. She emphasized that tools such as: pagespeed insights, meta data, Google trends, Gemini, notebook LM, pin point, Google Adsense, and Google Admob are software innovations created to help media organizations know the performances of their news website; know their audience; get to reach more audience; and also get to know audience choices, also highlighting that: deep understanding and usage of these user friendly Google innovations will guide media organizations to tailor contents to be much more appealing to the audience they serve and in turn generate higher traffic to their website–higher traffic equates higher revenues.
While, also expressing that she highly hopes each representatives begins to implement and incorporate these user friendly tools in their respective media organization;
Excitingly, Mrs. Onyinyechi applauded the MTN MIP programme in collaboration with the Pan Atlantic University stating she’s happy to support to the media organizations in Nigeria, to help drive-up media businesses and improve the people’s trust in the media.
Evolve with Ai
The Google representative emphasized the need for the media industry to evolve by leveraging advancement in AI to fully optimize its benefits alongside ad monetization as an additional revenue stream. She executive applauded the progress thus far with the recent development of some news organizations have made in recent times. “Active participation in these trainings are some of the ways the media sector can evolve.” She emphasized
Mrs. Eze suggested that artificial intelligence (AI) should be incorporated in today’s media operations to help increase productivities.
Further emphasizing the AI principles and how efficient it is to understand them in organizations. She noted AI has been a constant presence, only recently gaining widespread media attention due to its evolution and increasing user base. AI’s primary function is to support and enhance human endeavors, becoming more accessible and relevant to daily operations.
Google tools for media organizations
The following innovations were highlighted by the google representative.
•Google PageSpeed Insights (PSI) a free online tool developed by Google that analyzes the performance of a web page and provides suggestions on how to improve its speed and user experience on both mobile and desktop devices.
•Google Trends also a free tools that allows anyone to explore and analyze the popularity of search queries on Google Search across various regions and languages over a specified period of time.
•Gemini is Google’s advanced family of multimodal artificial intelligence (AI) models. This means it’s designed to process and understand various types of data.
•NotebookLM is a powerful, AI-powered research and note-taking tool developed by Google Labs. It leverages the capabilities of Google’s Gemini AI models to help users interact with and gain insights from their own documents and information.
•Google AdSense a program allows website publishers (individuals or businesses who own websites, blogs, or other online content) to earn money by displaying advertisements on their digital properties.
Similarly, Google admob helps app owners make money, by displaying advertisements on their software applications.
