Privacy Policy

ThinkBusiness Africa Ltd. and all its affiliated publications and events (referred to here as ThinkBusiness Africa, “we,” and “our”) cares about your privacy and the security of your information.

The policy below provides details of our privacy practices in connection with all our publications – digital, print, newsletters, live events (Conferences), mobile applications, tb.Africa and any other content we provide (collectively, “our” services) as they affect your data. It sets out the different kinds of personal data and information we may gather, use, manage or share them.

By using our Services, you accept the practices described in this Privacy Policy, including our use of cookies and similar online tools. If you do not agree to the terms of this Privacy Policy, please do not use our Services. 

1. Information Collected

As you use our services, you may voluntarily provide us with certain pieces of information about yourself. They may include the following:

Contact Information – When you subscribe to our newsletters, register for one of our live events or conferences, or participate in one of surveys, we ask you for your contact information, which may include your name, email address, phone number, and physical address.

Billing Information – When you purchase one of our products or register for certain conferences, we collect your billing information, which may include your name, email address, and billing address. Though you may enter your credit or debit card information on a ThinkBusiness Africa website or mobile app, we do not have access or possession of that information. Instead a third-party payment processor is responsible for the processing and storing your payment information.

Demographic information – When you subscribe to any of our newsletters, magazines, or register for a live event (conference) or participate in one of our surveys we may ask you to tell us more about yourself, such as your job title and level, the name of your employer, the industry in which you work, your income,  your age, or your gender.

Profile Information – When you use some of our Services, we may collect information such as your username, password, photographs, interests, preferences, and any other information you choose to provide.

Information Collected Automatically
We may automatically collect certain pieces of information about you when you use our Services, including the following. Much of this information is collected via cookies.

Device Information – This lets us know how you are accessing our Services and may include information such as the kind of device you are using, your operating system, your browser, certain device settings, your IP address and other unique device identifiers.

Usage Information – This lets us know how you are interacting with our Services and may include information such as which parts of Service visit, how long you visit, your search history within our Services, and how you interacted with advertisements and emails.

2. How We Use Your Information

Primarily, your information is used in improving the services we provide. The following are the ways we use them:

Providing the Services – Your personal information helps us to provide you with our Services such as giving you access to the Services, fulfilling your subscription, processing your payments, providing you with customer support, and allowing you to participate in surveys or other promotions.

Personalising the Services – Your personal information allows us to give you a customised experience with our Services including offering  you content recommendations, promotions, and advertisements that are more relevant to you.

Communicating with You – Your personal information, such as your contact details, allows us to communicate with you in a variety of ways. We may send you The ThinkBusiness magazine, newsletters, and send you surveys, other research material and provide you with customer support.

Advertising – We may use your personal information to deliver advertisements that are of interest to you, both on our own behalf and on that of third parties. We may also use this information to measure the effectiveness of a given ad campaign (for example, by measuring the number of unique viewers for that advertisement). We may also email you on behalf of our advertisers or event underwriters to inform you about their products or services and offers that may be of interest.

Social Media – We may use your personal information, including information provided to us by social media or other third-party platforms to connect your social media account to our Services, or to enable you to interact with our social media accounts and activity. We may also use your information to help us determine what content or advertising to deliver to you on those social media platforms.

Analytics, Research, and Development – We may use your personal information to learn more about who uses our Services and how they use it. This helps us to make business and marketing decisions, improve our current products and develop new ones that will be of interest to you.

Maintenance & Security –  We may use your personal information to assist us in maintaining and securing our Services, including evaluating our security systems, debugging, detecting security incidents, preventing malicious, fraudulent, and illegal activity, enforcing our terms of service, and protecting the rights and safety of ThinkBusiness Africa and others.

Compliance with Law – We may use your personal information when we believe it is necessary to enforce our Terms & Conditions or to comply with laws and regulations.

3. How We Share Your Information

We may share your personal information with third parties. In general, the reasons we may share your information falls into one or more of the following categories.

Affiliates – We may share your personal information with our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy Policy.

Service Providers – We may share some of your personal information with service providers who perform functions on our behalf to help us to offer our Services and manage our business. This includes:

  • Managing email communications
  • Providing customer service
  • Storing data
  • Building and distributing surveys
  • Conducting research and development
  • Running analytics
  • Serving advertisements and measuring their performance
  • Maintaining the safety and security of our Services

Content or Advertising Partners – Third parties that provide content, advertising, or functionality to the Services may collect or receive information about you and/or your use of the Services, including through the use of cookies. These third parties may use your information to provide you with advertising that is based on your interests; to measure and analyse ad performance on our Services or other websites or platforms; and may combine it with information collected across different websites, online services, and other devices.

Conference Partners – When you register for or attend one of our conferences, we may share some of your registration information, such as your email address, with our partners.

For Legal Compliance or Public Interest – We may share your personal information when we believe it is necessary to comply with the law or legal process; to protect and defend our rights or to prevent misuse of our Services; or to protect the personal safety of our employees, agents, partners, the users of the Services, or the public.

Corporate Transactions – In the event that we sell or transfer our business, merge with another entity, or engage in another sort of corporate transaction, we may share your personal information with the acquiring entity.

At Your Direction – We may also share your personal information with third parties when you instruct us to do so.

4. How Long Your Information Is Stored

There is no singular retention period for personal information we may hold about you. In general, we store your information for as long as needed to fulfill the purpose(s) for which we collected it. We may also keep information for longer when it is necessary to fulfill a legal obligation.

5. Contact Us

ThinkBusiness Africa Ltd.

5b Goriola Street

Victoria Island